The USSA’s funding of athletic programs makes a difference in the dreams of Olympic skiers and
snowboarders. Unlike many of the USSA’s rival nations, there is no government funding to support U.S.
athletes. The USSA’s primary sources of funding are sponsorships and fundraising – with the spirit of
Olympism motivating the American public to give privately and help athletes accomplish their goals.
How the USSA Raises Money
• Marketing revenue from corporate sponsorship, licensees, suppliers, merchandise, domestic television commercials and
international television rights.
• Private giving from individuals including annual major gift programs, Gold Pass gift program, fundraising events, Olympic
hospitality programs and direct mail programs.
• Membership dues and competition fees.
• Annual athletic program grants from USSA endowments.
• Annual athletic program grants from the U.S. Olympic Committee.
• Other supporting revenue including periodic fundraising programs for specific athletic programs and infrastructure.