WHAT’S NEW WITH USSA MEMBERSHIPS
The new membership structure will offer a broader complement of categories to reach out to more new members.
It also adjusts membership categories to fit athlete age categories and addresses family impact by setting
maximum fees. A short-term membership option is also available.
WHAT IS THE REASONING BEHIND THESE CHANGES
When he became President and CEO of the USSA, Tiger Shaw placed strong emphasis on the
organization opening its doors to everyone involved with the sports of skiing and snowboarding.
The new structure is designed to broaden participation and engagement with USSA’s sports.
WHO HELPED IN DESIGNING THE NEW STRUCTURE
The primary work in designing the new membership structure came from sport-specific
task force groups consisting of key staff, sport stakeholders, industry leaders and USSA
members and non-members from across the country, many of whom participate in
their local clubs. These task forces looked at best practices of other thriving sport
membership organizations and studied the current state of sport entry, attrition
and retention in their respective sports.
WHAT WILL BE THE OVERALL BENEFIT FOR THE USSA WITH THE
The new membership structure will help grow the USSA’s membership
base and broaden participation in skiing and snowboarding,
allowing athletes to pursue their athletic dreams at every level.
questioN & ANswer